What is SEO ( Search Engine Optimization )

In order to generate ad revenue, a site needs a lot of visitors. Visitors can be acquired via paid advertizing or they can be referred to a site for free by search engines. In order to get visitors by search engines, a site has to be ranked higher in search results. The process of optimizing a site to be ranked higher on Google or any other search engine is called search engine optimization or SEO for short. This SEO tutorial for beginners gives you SEO tips and SEO techniques to learn SEO that can help in getting your website better rankings on search engines.
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SEO assumptions for beginners
First lets look at various assumptions. We believe that unless these assumptions are met good SEO may not be easily achieved.
Site should contain unique content for better SEO
That is, the site should not contain content that’s already present on another site. It is generally a beginners mistake to copy content from other sites and try to get it ranked higher in search engines. No matter how much of an SEO is done, non unique content will never outrank original content.
Site should be aged
That means it should not be a very new website. If its fairly new it does not mean that SEO will not help but it just might take sometime before search engines give good results. Beginners should be patient as it takes up to 6 months for search engines to start ranking new sites in the search results.
Learn SEO steps and SEO tips and SEO techniques ( Tutorial for Beginners )
Here we look at the list of SEO steps and techniques with examples to understand how SEO can be increased on any website. Try to follow these SEO tips to be successful in getting your site high Google rankings.
Identify SEO friendly keyword
Identify a SEO friendly keyword that your target audience is searching for in the search engines. Make sure that your domain name has that necessary keyword in it. This is not a huge deal but it is good to have from SEO perspective. Do not get a domain name which is too large as visitors should be able to remember it. If they remember it, they can easily come back. Most beginners make the mistake of not picking a relevant domain name.
Use redirection for better SEO
Use of redirection from one web page to another if two pages serve the same content. This is considered great optimization from Google SEO perspective.
For example: Note that www.teknocrat.com is a subdomain for teknocrat.com. These are two different URLs pointing to same home page. Therefore it is recommended to have one redirect to another. This helps search engines treat them as one and achieves better SEO. It is generally a beginners misconception that more pages means more visitors. This is only true if the pages are serving different content. All beginners should understand 301 redirects mechanism to achieve redirection. As a test try to type teknocrat.com in your browser and you will be taken to www.teknocrat.com right away.
IF you are having difficulties learning then why not try a SEO Company to do it for you.
Find relevant keywords for any content for good SEO
Find good keywords for any new content on the site. This would give an idea on what keywords should be targeted for the next post.
For example: If you are writing about electronics, your keyword can’t just be electronics rather it could be “Latest electronics news” or “Tutorial on I phone hardware”. Of course the keyword should match the content of your site or post. This is one of the most important SEO factor often overlooked by beginners. Witch is why hiring a professional SEO Company is preferred.
Use meta tags
Definitely use meta tags on your pages for good SEO for Google. There are two important tags used for SEO purposes, one is Keywords tag and other is Description tag. The Keywords should include the content keywords and description should in general include what the page is about. In HTML they look like this:
<meta name=”description” content=”SEO for Beginners”/>
<meta name=”keywords” content=”SEO,Google,beginners,quick” />